Not surprisingly, 70% of Rethinking Schools readers are educators, kindergarten through college. The majority of these have subscribed for five or more years. When they are finished with an issue, they pass it on to two or more friends or colleagues. Besides Rethinking Schools, they read other education publications as well, and they look to socially and politically progressive magazines for other news and analysis.
Rethinking Schools has an average print run of 14,000 copies. They go out to 7,000 individual subscribers. Bulk subscribers, primarily teacher colleges, teacher unions, K-12 schools, and activists account for another 2,000 copies, with 1,500 more going towards newsstand sales. Remaining issues are distributed to educators attending conferences and institutes.
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